The endorsements keep coming for former Massachusetts Governor Mitt Romney. The pundits who regurgitate all that conventional wisdom keep saying he's the only Republican that can beat President Barack Obama in November. The most commonly stated reason for the pro-Romney push? He can win the all-important Independent vote, but independent voters seem to be saying otherwise.

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According to a new NBC/Wall Street Journal poll, only 22% of Independent voters have a favorable opinion of Governor Romney while 38% have an unfavorable view of him.

Among all survey respondents, Mr. Romney has a favorable/unfavorable score of 28%/39%, significantly lower than the last four major party nominees at similar points in their campaigns:

With strong showings in tomorrow’s Super Tuesday primaries, Governor Romney could end the suspense and finally earn the title of inevitable nominee that he was given months ago. But if he does, he'll have to make more than the traditional pivot to general election campaigning. He'll somehow have to change the way he is personally perceived by voters and that will require more than having the most money or the largest campaign organization.