Producing an effective campaign ad usually takes lots of time and creativity, but sometimes a political opponent will do the heavy lifting for you. That was the case this week in Connecticut's US Senate race between Republican Linda McMahon and Democrat Richard Blumenthal. The latest ad from the McMahon camp shows a clip of last Thursday's debate in which Mr. Blumenthal pitifully tries to answer the very simple question, "How do you create a job?"

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In fairness, Ms. McMahon did put in a little effort here. She's smart enough to know that job creation is the single most important issue in Connecticut and the nation right now so she chose that topic when given the opportunity to ask her opponent a question. She's also informed enough to know that Mr. Blumenthal has never created a private sector job and probably would not be an expert on the topic. And she knows that she has plenty of experience herself as a very successful business person who has created jobs. But the awkward, rambling non-answer that absolutely proved Mr. Blumenthal doesn't have a clue how jobs are created - that was all him.

Much has been made of Ms. McMahon spending a large chunk of her hard-earned personal fortune on the campaign. How nice of Mr. Blumenthal to save her some production costs and prove her point at the same time: Dick Blumenthal. Can't create jobs. Can't help Connecticut. While she currently trails in the polls by an average of 9 points, putting Mr. Blumenthal's ignorance and potential senatorial incompetence on display like this may seriously help her cause.